Athletic Performance Specialist Program

The Athletic Performance Specialist Program, "The Program," is a series of 30 subjects presented in over 150 videos. Available for viewing from March 1-May 30th followed by an optional exam that leads to the Certified Athletic Performance Specialist (CAPS) certification on May 31st, 2026.
Format

Videos on demand

Duration

Approximately 30 hours

Instructor

Dr. Brent Kay

Devices

Can be accessed via desktop, laptop and mobile

The Program

All presented in an understandable, practical and useful manner, you will learn the secrets that make World Champion athletes the very best.  With a focus on big-picture strategies, it offers a deep dive into exercise pathophysiology, practical medical knowledge, and advanced training, nutrition, and recovery techniques. Perfect for those who thrive on challenges and want to reach the next level.

Rising fom the ashes-Exercise Pathophysiology

Dr. Kay's own creation that looks deep inside the human body and how it responds to the stress of hard training and competition. Learn how to maximize your recovery and get back sooner.

Medical School from the Street

You deserve to know how your body works, how it really works! Dr. Kay breaks down all the major organ systems and joints of the body in a understandable, practical and useful manner to help you make the best choices when it comes to your health and performance.

Life in the Jungle-Training, nutrition and recovery

The real world of high level athletic training and competition is fraught with complications of injury, illness and burn out. Dr. Kay helps you navigate your way through with real world experience and examples.

Certified Athletic Performance Specialist (CAPS)

Gain a prestigious certification that validates your knowledge and commitment to high-level athletic training and performance. This optional exam is offered for free ($500 value) with the inaugural course only.

The need for a comprehensive, no-nonsense approach to mastering the essential principles of training, nutrition, and recovery

Clarity Amidst Confusion

The Program cuts through the noise, providing clear, actionable guidance on what truly matters in training, nutrition, and recovery.

Science-Based Strategies

Grounded in proven science, the course offers evidence-based practices that ensure you’re following the most effective methods to enhance performance.

Comprehensive

By connecting the dots between training, nutrition, and recovery, the course ensures that every aspect of your routine works together to maximize results.

Sustained Success

With a focus on long-term, sustainable practices, The Program helps you avoid burnout and injury, keeping you on the path to continuous improvement.

Our Unique Approach

Our unique approach blends cutting-edge sports science with practical, real-world strategies, ensuring that every athlete not only understands the science behind their training but can also apply it effectively for maximum results.

Science-Driven Insights

We use the latest research in sports science to inform every aspect of your training, nutrition, and recovery, ensuring you stay ahead of the curve.

Practical Application

Our methods are designed for real-world use, making complex concepts easy to understand and apply in your daily routine for tangible results.

Comprehensive Integration

We connect the dots between different aspects of athletic performance, giving you a holistic approach that optimizes your training while preventing injuries.
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Frequently asked questions

What exactly is The Program?

The Program is 30 lectures on a wide range of athletic performance related topics, presented in over 150 on demand videos, designed to transform your approach to training, nutrition, and recovery. It’s focused on delivering the big picture in a no-nonsense format for those serious about achieving peak performance.

Who is The Program designed for?

The course is tailored for individuals who thrive on challenges and are committed to pushing their limits—whether you’re a seasoned athlete, a coach, sports scientist or someone passionate about fitness and performance.

What topics are covered in The Program?

The Program covers Exercise Pathophysiology, essential medical knowledge through “Medical School From the Street,” and critical strategies in Training, Nutrition, and Recovery (TNR). It’s a comprehensive dive into the science and application of peak performance.

Do I need any prior knowledge to take The HARD Program?

While prior knowledge in fitness or sports science can be beneficial, the course is designed to be accessible to anyone with a strong desire to learn and improve. The content is explained in a clear and practical manner.

How is The Program delivered?

The course is presented on our Vimeo video channel in over 150 on demand videos. Content is available for 365 days after purchase. Watch whenever you want!

Does The Program offer certification?

Yes! Participants will be eligible to take the Certified Athletic Performance Specialist (CAPS) certification exam in the spring or fall. This is an optional bonus, a $500 value, offered for free with the Inaugural course only. Sign up today!
"Dr. Kay and The World Champion Standard stands out as a premier athlete physiologist, seamlessly blending scientific expertise with a genuine passion for enhancing athletic performance. Dr. Kay played an integral role in my route to the Olympic podium and I highly respect him for his dedication, innovation, and the measurable results he achieves. He is a true leader in sports science!"
Dotsie Bausch,
Olympic silver medalist, World Champion medalist
and former World record holder
"Dr. Kay and the World Champion Standard offer a wealth of potential for anyone ready to up their game and it all comes from a place of experience and success at the pinnacle of elite sport. I've witnessed the results first hand and would highly recommend their tutelage for anyone seeking thoughtful, innovative and personalized programs, unlike any other, that will push you further!"
Giddeon Massie,
20 time National Champion and 2 time Olympian 
"Working with Dr. Kay and his World Champion Standard has elevated my performance to a whole new level; their expert guidance and tailored strategies have been instrumental in my gains that I see regularly. Their passion and dedication inspire me to push my limits every day, and I couldn't ask for a better program!"
Sarah Hammer,
8-time World Champion, 4-time Olympic medalist
and former World record holder

Meet the Instructor:
Dr. Brent Kay

Dr. Brent W. Kay, M.D., is a distinguished physician and sports scientist with over 30 years of experience, double board-certified in Internal Medicine and Sports Medicine. 

His impressive career includes serving as an Assistant Professor of Medicine at Loma Linda University Medical Center, CEO of the OUCH Sports Medical Center, and directing his professional team to numerous Olympic and World Championship medals.

Dr. Brent W. Kay, M.D., boasts an impressive array of achievements in both
the medical and athletic fields:

  • Medical Expertise: Double board-certified in Internal Medicine and Sports Medicine, as well as former certified Program Director by the American College of Sports Medicine and Certified Strength and Conditioning Specialist by the National Strength and Conditioning Association.
  • Direct Experience: Coached, advised, provided care, trained with and competed against over 100 World Champion athletes.
  • Athletic Excellence: A decorated athlete with multiple World Championship medals, including a Silver Medal at the 2022 UCI Masters Track Cycling World Championships as well as 2010 USA Cycling Elite Track National Championship Gold Medal.
  • Team Success: Directed OUCH Pro Cycling to 7 Olympic medals, 9 World Championship titles, and 2 World Records.
  • Leadership: CEO of the OUCH Sports Medical Center, and former Assistant Professor of Medicine at Loma Linda University Medical Center.
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