About us

Unlocking elite athletic performance through science-backed, practical strategies.

Who we are

We are World Champion Standard, a team dedicated to transforming health, fitness, and athletic performance through the expertise of Dr. Brent W. Kay, M.D. With over 30 years of experience working with World Champion athletes, we provide science-backed, practical strategies to help you achieve your personal best. Our unique approach combines advanced medical science with the real-world insights of elite sports, making top-tier athletic knowledge accessible to everyone.
Write your awesome label here.
Write your awesome label here.

Our purpose

Our purpose at the World Champion Standard is to empower individuals with the knowledge and tools needed to achieve peak performance and optimal health. By sharing the proven strategies and insights used by World Champion athletes, we aim to demystify elite fitness and make cutting-edge science accessible to all. We strive to inspire and guide you on your journey to enhanced wellness, longevity, and athletic excellence.

Trusted by World Champions: Proven Strategies for Peak Performance and Health

Join countless elite athletes who have reached their peak performance through our science-backed methods. With decades of experience and a track record of success, we provide you with the same strategies trusted by world champions to enhance your health, fitness, and longevity. Achieve your best with our proven approach.

World Champion Athletes

Years of Experience

Olympic Medals: Direct Involvement

Meet the Founder:
Dr. Brent Kay

Dr. Brent W. Kay, M.D., is a distinguished physician and sports scientist with over 30 years of experience, double board-certified in Internal Medicine and Sports Medicine, as well as a Certified Strength and Conditioning Specialist (CSCS), Dr. Kay has worked with over 100 world champion athletes, helping them achieve peak performance and optimal health.

His impressive career includes serving as an Assistant Professor of Medicine at Loma Linda University Medical Center, leading the OUCH Sports Medical Center, and directing his professional team to numerous Olympic and world championship medals.

As an accomplished athlete himself, Dr. Kay brings a unique blend of medical expertise and real-world experience to his innovative approach to health, fitness, and performance.

Dr. Brent W. Kay, M.D., boasts an impressive array of achievements in both
the medical and athletic fields:

  • Medical Expertise: Double board-certified in Internal Medicine and Sports Medicine, with over 30 years of experience.
  • Leadership: CEO of OUCH Sports Medical Center, and former Assistant Professor of Medicine at Loma Linda University Medical Center.
  • Athletic Excellence: A decorated athlete with multiple World Championship medals, including a Silver Medal at the 2022 UCI Masters Track Cycling World Championships as well as 2010 USA Cycling Elite National Champion.
  • Team Success: Directed OUCH Pro Cycling to 7 Olympic medals, 9 World Championship titles, and 2 World Records.
  • Community Impact: Recognized as Physician of the Year by the Riverside County Medical Association for his outstanding contribution to the community.
Created with