Enter the Locker Room of World Champions:

with ‘THE PROGRAM’ on Vimeo

30 Lectures with 150+ Videos on Demand
Certified Athletic Performance Specialist

A comprehensive approach to mastering essential principles of training, nutrition, and recovery.

What The World Champion Standard Provides:

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Optimal Performance:

 Insights from world champions and how to apply them. 
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Wellness Enhancement:

Maintain long-term vitality with exercise science and nutrition. 
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Revolutionary Recovery:

Advanced strategies from Dr. Kay’s Exercise Pathophysiology.

Why Choose Us

30+ Years’ Medical Expertise.
100+ World Champions.
World Champion standards in training, nutrition, and recovery.

Evidence Based:

Science-based strategies from extensive work with World Champions.

Proven Results:

Apply techniques used by athletes on their way to the top.

Accessible to All:

Actionable advice from the best, without unnecessary jargon.

Potential Predicament with your potential?

We all feel frustrated by slow progress and plateaus—and conflicting advice. It often feels that the truth of world class performance is just out of reach.

Reach your potential with the clear, no-nonsense approach from The World Champion Standard: understand and apply the same techniques used by world-class athletes.

Don’t let uncertainty hold you back.

Trusted by World Champions:

Join the ranks of the elite athletes maintaining World Champion Standards. We provide you with the same strategies—to enhance your health, fitness, and longevity. Achieve your best in all things health with our proven approach.

World Champion Athletes

Years of Experience

Olympic Medals: Direct Involvement

Meet the Founder:
Dr. Brent Kay

Dr. Brent W. Kay, M.D., created The World Champion Standard through 30+ years of medical and athletic experience as physician, coach, and competitor to over 100 World Champion athletes. Dr. Kay is former Assistant Professor of Medicine at Loma Linda University and remains double-board certified in Internal and Sports Medicine.

As founder and CEO of OUCH Sports Medicine and OUCH Pro Cycling, Dr. Kay carries the legacy of 5 OLYMPIC MEDALS, 9 WORLD CHAMPIONSHIP TITLES, and 2 WORLD RECORDS. Dr. Kay himself holds a Silver Medal from the 2022 UCI Masters Track Cycling World Championships and was a 2010 USA Cycling Elite National Champion.
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